Podcasting is distinct from other types of online media delivery because of its subscription model, which uses a feed (such as RSS or Atom) to deliver an enclosed file. Listeners may subscribe to feeds using "podcatching" software (a type of aggregator), which periodically checks for and downloads new content automatically. Podcatching software enables the user to copy podcasts to portable music & video players. This presents numerous opportunities for marketing, public relations, advertising and public information distribution.

Nanocasting is a model for commercial podcasting based on established media and direct marketing principles. Nanocasting differs from early podcasting by beginning with a clear definition of the target audience, the business model, the revenue model and use of a system specifically developed for targeting commercial audiences called RTS (Really Targeted Syndication). The objectives go beyond advertising, sponsorship and subscription based thinking to use podcasting in very creative, customized, commercial applications designed to achieve specific measurable business goals.

WiW® has mobile podcasting services available for all your podcast needs. 

Whether you are in need of a mobile studio or an on-demand media center for your audio and video editing needs, we have what you want.  Our Mobile Studio is available for on-location recording, editing, development, and live internet broadcasting.

Contact Us at:info@whatiwantpodcasting.com for a free quote